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SM Living Couture

SM Living Couture

Italy

About

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A manufacturer of high-quality made-in-Italy furniture. The brand does not forget the territory and craftsmanship, but continues its own personal journey in search of contemporary lines combined with maximum comfort.

SM Living Couture was born in 2017 from the minds’ merger of Gianpiero Pansitta, CEO, and Fabio Arcaini, Art director and Designer; the rise to success was fast, imposing the brand already in the first two years at an international level, with the opening of stores in the cities of Shanghai, Hangzhou, Miami, and Casablanca.

The brand’s motto, which in a very few words tells its philosophy and style, has won the day: “Design is the expression, Luxury is the purpose.”